Poster, "ITF Internationale tentoonstelling op filmgebied", 1928
Lithograph on wove paper. Museum purchase through gift of Susan Hermanos, Judith and Charles Bergoffen, Cathy Nierras, and Anonymous Donors and from Drawings and Prints Council and General Acquisitions Endowment Funds. 2013-20-1.
- Designed by Piet Zwart
What is this?
Poster for an international film exhibition with text and images in black, red and blue. A large blue square in lower right section depicting photographic reproduction of a man’s eyes and a red film strip of a woman. Text in red at oblique angle across square: FILM. Above, text in blue: INTERNATIONALE / TENTOONSTELLING / OP FILMGEBIED / [in black and red]: ITF. Lower left corner, text in red and blue: 14 APRIL / 15 MEI; 1928 GROOTE KONINKLIJKE / BAZAR ZEESTRAAT 82 / DEN HAAG.
Why is this in our collection?
Piet Zwart ranks among the most celebrated designers of the twentieth century and his 1928 poster ITF: Internationale Tentoonstelling Op Filmgebeid (ITF International Exhibition of Film) is his most famous graphic design work. It advertizes a 1928 film festival in The Hague at which avant-garde films from nine different countries were shown. International film festivals were a new phenomenon of the late 1920s and like many avant-garde designers and artists, Zwart was a film devotee. He joined the Experimental Theater Association of The Hague, which showed avant-garde films as matinees, and helped organize the large-scale film exhibition in 1928 to encourage interest in the new medium. While influenced, in... more