Object Timeline

2008

  • Work on this object began.

2017

2019

  • You found it!

Poster, Lucha for Change (Fight for Change), 2008

This is a Poster. It was printed by Jerry's Printing. It is dated 2008 and we acquired it in 2017. Its medium is offset print on paper. It is a part of the Drawings, Prints, and Graphic Design department.

Graphic designer Luis Fitch cleverly appropriates the Mexican wrestling tradition widely known as “Lucha Libre” (Free Fight) and transforms it to “Lucha for Change” (Fight for Change). Created as a means to bring voter awareness during the 2008 Republican National Convention in Saint Paul, MN, this poster was designed to evoke popular Mexican wrestling posters, which are often pasted on the walls of Mexican city streets to promote upcoming matches. Mexican wresters are substituted for political figures from the Democratic and Republican parties in an ideological face off that showcases Barack Obama and John McCain as the main event, followed by Bill Clinton vs. Dick Cheney, Hillary Clinton vs. Condoleezza Rice, and Osama bin Laden vs. George W. Bush. The phrase “Mascara vs. Mascara” (Mask vs. Mask) refers to the distinct facial masks typically worn by Mexican wrestlers, which upon defeat must be removed as a surrender of power. In this example, Fitch uses the smiling faces of politicians to signify the “masks” worn during campaign season and brings to light how in the United States presidential campaigns take on the form of political sport for national entertainment.

It is credited Gift of Luis Fitch.

Its dimensions are

91.4 × 61 cm (36 × 24 in.)

Cite this object as

Poster, Lucha for Change (Fight for Change), 2008; Printed by Jerry's Printing ; offset print on paper; 91.4 × 61 cm (36 × 24 in.); Gift of Luis Fitch; 2017-31-1

This object may be subject to Copyright or other restrictions.

You are welcome to make fair use of this image under U.S. Copyright law and in compliance with our terms of use. Please note that you are responsible for determining whether your use is fair and for responding to any claims that may arise from your use.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/objects/1108963009/ |title=Poster, Lucha for Change (Fight for Change), 2008 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=21 April 2019 |publisher=Smithsonian Institution}}</ref>