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Object Timeline

2008

  • Work on this object began.

2017

  • We acquired this object.

  • You found it!

  • We photographed this object.

Poster, Lucha for Change (Fight for Change), 2008

This is a poster. It was designed by Luis Fitch and printed by Jerry's Printing. It is dated 2008 and we acquired it in 2017. Its medium is offset print on paper. It is a part of the Drawings, Prints, and Graphic Design department.

Graphic designer Luis Fitch cleverly appropriates the Mexican wrestling tradition widely known as “Lucha Libre” (Free Fight) and transforms it to “Lucha for Change” (Fight for Change). Created as a means to bring voter awareness during the 2008 Republican National Convention in Saint Paul, MN, this poster was designed to evoke popular Mexican wrestling posters, which are often pasted on the walls of Mexican city streets to promote upcoming matches. Mexican wresters are substituted for political figures from the Democratic and Republican parties in an ideological face off that showcases Barack Obama and John McCain as the main event, followed by Bill Clinton vs. Dick Cheney, Hillary Clinton vs. Condoleezza Rice, and Osama bin Laden vs. George W. Bush. The phrase “Mascara vs. Mascara” (Mask vs. Mask) refers to the distinct facial masks typically worn by Mexican wrestlers, which upon defeat must be removed as a surrender of power. In this example, Fitch uses the smiling faces of politicians to signify the “masks” worn during campaign season and brings to light how in the United States presidential campaigns take on the form of political sport for national entertainment.

This object was donated by Luis Fitch and catalogued by Christina De Leon. It is credited Gift of Luis Fitch.

Its dimensions are

91.4 × 61 cm (36 × 24 in.)

Cite this object as

Poster, Lucha for Change (Fight for Change), 2008; Designed by Luis Fitch (Mexican, active USA, b. 1965); offset print on paper; 91.4 × 61 cm (36 × 24 in.); Gift of Luis Fitch; 2017-31-1

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<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/objects/1108963009/ |title=Poster, Lucha for Change (Fight for Change), 2008 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=21 September 2017 |publisher=Smithsonian Institution}}</ref>

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