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Poster, Yugoslav People Led by Tito

This is a Poster. It was designed by E. McKnight Kauffer and made for (as the client) The United Committee of South-Slavic Americans. It is dated 1944 and we acquired it in 1963. Its medium is lithograph. It is a part of the Drawings, Prints, and Graphic Design department.

From the 1910s to 1930s, American artist and designer E. McKnight Kauffer received national renown in England, where he incorporated fine art styles into commercial art and helped to elevate posters to the status of paintings. At the outbreak of World War II, Kauffer moved to New York but struggled to achieve the same level of fame and success, though he did find work with corporate clients, war relief agencies, and other government organizations. The United Committee of South-Slavic Americans, which commissioned this poster, was formed in August 1943, and provided information on homeland news to the public. The poster praises Josip Broz, known as Tito, who at the time was leading a Communist resistance against Nazi Germany in Yugoslavia. Kauffer used black and red in an embrace of the Communist colors. He believed colors, along with form and symbol, were vital in commercial art to draw attention of passersby. Earlier in his career, he wrote that arrows in posters drew attention to neighboring images and away from the original advertisement. Here, the arrows travel in a conflicting but endless loop around a photograph of Tito in profile, ensuring that the viewer’s eye remains within the frame.

This object was donated by Mrs. Edward McKnight Kauffer. It is credited Gift of Mrs. E. McKnight Kauffer.

  • Katagami, Arrow Design
  • mulberry paper (kozo washi) treated with fermented persimmon tannin....
  • Gift of Helen Snyder.
  • 1976-103-289

Its dimensions are

63.5 × 48.3 cm (25 × 19 in.)

It is signed

Printed in script, in white ink, center right: E. McKnight Kauffer

It is inscribed

Printed in black ink, lower right: THE UNITED COMMITTEE OF SOUTH-SLAVIC AMERICANS / 1010 PARK AVENUE . NEW YORK 28, N. Y. [LOGO]; lower left: Litho’d in U. S. A.

Cite this object as

Poster, Yugoslav People Led by Tito; Designed by Edward McKnight Kauffer (American, active England, 1890–1954); USA; lithograph; 63.5 × 48.3 cm (25 × 19 in.); Gift of Mrs. E. McKnight Kauffer; 1963-39-114

This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Poster, Yugoslav People Led by Tito |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=5 October 2022 |publisher=Smithsonian Institution}}</ref>