Poster, Summer Sale at Derry & Toms, 1919
This is a Poster. It was designed by E. McKnight Kauffer and made for (as the client) Derry & Toms. It is dated 1919 and we acquired it in 1963. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.
American-born painter and designer E. McKnight Kauffer worked in England from about 1915 to 1940, where he became well-known as a top modern poster designer. He is particularly noted for his more than 150 designs for the London Underground. Kauffer was one of the first designers to apply fine-art principles to advertisements, seeing fine and commercial arts as harmonious rather than distinct. He advocated simplicity in poster design, noting the poster and message had be to seen and understood quickly by a fast-moving pedestrian or car passenger. This poster for a summer sale at Derry & Toms, the London department store, communicates the feeling of summer in a simple, colorful scene of sailboats created through a mix of Japanese woodcut, expressionist, and Fauvist influences. Derry & Toms was one of the most successful companies to follow in the tradition of modernist posters set by Kauffer in the London Underground Railway.
This object was
Mrs. Edward McKnight Kauffer.
It is credited
Gift of Mrs. E. McKnight Kauffer.
Its dimensions are
74.9 × 49.7 cm (29 1/2 × 19 9/16 in.)
It is signed
Printed in orange script, lower right: E. McKnight Kauffer. "19"
Cite this object as
Poster, Summer Sale at Derry & Toms, 1919; Designed by Edward McKnight Kauffer (American, active England, 1890–1954); England; offset lithograph on paper; 74.9 × 49.7 cm (29 1/2 × 19 9/16 in.); Gift of Mrs. E. McKnight Kauffer; 1963-39-16