Object Timeline

-0001

1978

  • Work on this object began.

1981

  • We acquired this object.

2014

2016

2019

  • You found it!

Poster, California Institute of the Arts, 1978

This is a Poster. It is dated 1978 and we acquired it in 1981. Its medium is lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

Designer April Greiman was a leader in the 1970s California New Wave design movement. This 1978 poster combines her graphic sensibilities with the photography of Jayme Odgers, also an influential postmodern artist and designer of this era. Perhaps surprisingly, Greiman studied rational Swiss design as a fine arts student, traveling to Switzerland to train with masters of that visually spare style. Soon after moving to bustling LA in 1976, she upended the "less is more" convention in favor of a hybrid, layered, multimedia, and decidedly individualized style. She did not completely disregard her training, however; her work maintains order through color, dominant elements, and texture. She describes it as "the Swiss school on acid." Deemed radical at the time, the collages made with Odgers, featuring overlapping images and a play with additional dimensions on the two-dimensional field, anticipated her later work as an early adopter of digital technologies. In 1984, after purchasing a Macintosh computer, Greiman became one of the first designers to experiment with the device, and continued in the following decades to push the boundaries of design, discarding dogma and welcoming possibilities.

This object was catalogued by Julie Pastor. It is credited Gift of Various Donors.

Its dimensions are

H x W: 29 x 118 cm (11 7/16 x 46 7/16 in.)

Cite this object as

Poster, California Institute of the Arts, 1978; USA; lithograph on paper; H x W: 29 x 118 cm (11 7/16 x 46 7/16 in.); Gift of Various Donors; 1981-29-25

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/objects/18617589/ |title=Poster, California Institute of the Arts, 1978 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=23 February 2019 |publisher=Smithsonian Institution}}</ref>