Poster, 12 Typographische Kalendar-Bläter fur 1975 / 12 Typographic Calendar pages for 1975, 1974–75

This is a Poster. It was written by Wolfgang Weingart. It is dated 1974–75 and we acquired it in 1997. Its medium is offset lithograph on orange wove paper. It is a part of the Drawings, Prints, and Graphic Design department.

This object was donated by Ken Friedman. It is credited Gift of Ken Friedman.

Its dimensions are

41.9 x 42.1 cm (16 1/2 x 16 9/16 in. )

It is signed

Imprinted lower left: DESIGN: K. Bruckmann Copyright by: rené pulfer-/markus maas - publlikationen / Basel/Switzerland

It is inscribed

Imprinted at top of sheet: BILDER SIND ZUM SEHEN (UND ZUM LESEN). On black stripe lower left: Wolfgang Weingart / Basel, im Switzerland 1974. English translation of text: CALENDARS ARE TO BE LOOKED AT. (AND TO BE READ). Naturally calendars are to be read. / We expect from them that they show us something, namely the days and months of the year. / We want to get as much as possible at one glance / and in a comfortable manner. / The calendar for an airline company for example, has a special kind of 'reading function'- / it has to be comprehensive. The designer of such / a calendar has to restrain his artistic dreams. / This is easily said indeed. No doubt the calendars are also to be looked at. / They include pictures which do not necessarilly / have to be as comfortable as a 'Calendarium', or / the calendars entirely turn to pictures./ The Bruckmann Calendar for 1975 is not / comfortable, thus creative. It's 'pictures' cannot be / followed at first glance. At leisure...and / whole-heartedly (also with some tolerance) one is / able to 'read' and fully comprehend them. / I find an emanation of directness and human / worth in these 12 designs. To me their visual / signs transmit something which still nobody wants / to really expose: one's self. (ICH) / In this era of overextended rationality and / business sophistication, idealism and creative / imagination are almost the only means to sur-vive. / A calendar showing idealism and creative / phantasy through its pictures (and by its plain / existence) is especially suitable for seeing / and reading: it refers day by day to the very means / of sur-vival. / Since I must confront myself with the / 12 pictures of this calendar month by month, it / functions for me in a different way than / an airline calendar. But it does function - for / in the Bruckmann Calendar I do not only / 'read' month by month how time goes by - I also see / how, month by month, somebody sur-vives time. -Wolfgang Weingart Basel, September 1974

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