Poster, Soaring to Success! Daily Herald-the Early Bird
In January 1917, a few months after making the woodcut Flight, Kauffer transformed the image into a poster design. He submitted it to the Poster Gallery section of Colour magazine, which featured unpublished commercial artwork to encourage businesses to employ artists. In 1919 Kauffer’s friend Francis Meynell picked the design to advertise the British Labour Party newspaper Daily Herald. The bright, cheerful yellow and flock of birds taking flight signaled the rise of postwar Britain.
It is credited
Courtesy of William W. Crouse.
Our curators have highlighted 2 objects that are related to this one.
Its dimensions are
H x W: 200.7 × 160 cm (6 ft. 7 in. × 5 ft. 3 in.) Frame H x W x D: 226.1 × 165.1 cm (7 ft. 5 in. × 5 ft. 5 in.)
This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.