See more objects with the color chocolate sandybrown olivedrab palevioletred slategrey or see all the colors for this object.

Object Timeline


  • Work on this object began.


  • Work on this object ended.


  • We acquired this object.




  • You found it!

Poster, Vision... Mission... Goal, IBM Latin America

This is a Poster. It was graphic design by Paul Rand. It is dated 1950–90 and we acquired it in 2002. Its medium is offset lithograph on thick white paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Gift of Marion S. Rand.

Its dimensions are

91.4 x 55.2 cm (36 x 21 3/4 in. )

It is signed

Signed in gray/brown upper right corner: Paul Rand

It is inscribed

Imprinted in black ink lower 1/3 of page: Vision/The most admired, competitive, and successful company...anywhere.../Mission/To provide information technology solutions in Latin America:/Maximize customers, employee, and shareholder satisfaction.../Sustain growth and optimize returns.../Continue to be recognized as a national asset.../Goals/Customer satisfaction...People satisfaction...Growth and leadership.../ National asset...IBM (logo)...Latin America

Cite this object as

Poster, Vision... Mission... Goal, IBM Latin America; Graphic design by Paul Rand (American, 1914–1996); USA; offset lithograph on thick white paper; 91.4 x 55.2 cm (36 x 21 3/4 in. ); Gift of Marion S. Rand; 2002-11-19

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Poster, Vision... Mission... Goal, IBM Latin America |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=31 May 2023 |publisher=Smithsonian Institution}}</ref>