Poster, Vision... Mission... Goal, IBM Latin America, 1950–90
This is a Poster. It was graphic design by Paul Rand. It is dated 1950–90 and we acquired it in 2002. Its medium is offset lithograph on thick white paper. It is a part of the Drawings, Prints, and Graphic Design department.
It is credited
Gift of Marion S. Rand.
Its dimensions are
91.4 x 55.2 cm (36 x 21 3/4 in. )
It is signed
Signed in gray/brown upper right corner: Paul Rand
It is inscribed
Imprinted in black ink lower 1/3 of page: Vision/The most admired, competitive, and successful company...anywhere.../Mission/To provide information technology solutions in Latin America:/Maximize customers, employee, and shareholder satisfaction.../Sustain growth and optimize returns.../Continue to be recognized as a national asset.../Goals/Customer satisfaction...People satisfaction...Growth and leadership.../ National asset...IBM (logo)...Latin America
Cite this object as
Poster, Vision... Mission... Goal, IBM Latin America, 1950–90; Graphic design by Paul Rand (American, 1914–1996); USA; offset lithograph on thick white paper; 91.4 x 55.2 cm (36 x 21 3/4 in. ); Gift of Marion S. Rand; 2002-11-19