Poster, Equal Opportunity | Color Blind, 1973
This is a Poster. It was designed by Ken White and made for (as the client) IBM. It is dated 1973 and we acquired it in 1981. Its medium is screenprint on paper. It is a part of the Drawings, Prints, and Graphic Design department.
Designer Ken White nests IBM’s familiar corporate identity within the highly recognizable dot patterns of the Ishihara color blindness test. In this clever context, “color blindness” serves as a powerful signifier for the company’s long-standing commitment to being an inclusive, equal opportunity employer.
It is credited
Gift of Various Donors.
Our curators have highlighted 2 objects that are related to this one.
Its dimensions are
53.7 × 38.3 cm (21 1/8 × 15 1/16 in.)
Cite this object as
Poster, Equal Opportunity | Color Blind, 1973; Designed by Ken White (American, 1935-1985); USA; screenprint on paper; 53.7 × 38.3 cm (21 1/8 × 15 1/16 in.); Gift of Various Donors; 1981-29-455
This object was previously on display as a part of the exhibition Saturated: The Allure and Science of Color.