This object is currently on display in room 201 as part of Saturated: The Allure and Science of Color. There are 2 other images of this object. See our image rights statement.


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Poster, Equal Opportunity | Color Blind, 1974

This is a Poster. It is dated 1974 and we acquired it in 1981. Its medium is screenprint on paper. It is a part of the Drawings, Prints, and Graphic Design department.

Designer Ken White nests IBM’s familiar corporate identity within the highly recognizable dot patterns of the Ishihara color blindness test. In this clever context, “color blindness” serves as a powerful signifier for the company’s long-standing commitment to being an inclusive, equal opportunity employer.

This object was catalogued by Julie Pastor. It is credited Gift of Various Donors.

Our curators have highlighted 2 objects that are related to this one.

Its dimensions are

53.7 × 38.3 cm (21 1/8 × 15 1/16 in.)

Cite this object as

Poster, Equal Opportunity | Color Blind, 1974; USA; screenprint on paper; 53.7 × 38.3 cm (21 1/8 × 15 1/16 in.); Gift of Various Donors; 1981-29-455

This object was previously on display as a part of the exhibition Saturated: The Allure and Science of Color.

This object may be subject to Copyright or other restrictions.

You are welcome to make fair use of this image under U.S. Copyright law and in compliance with our terms of use. Please note that you are responsible for determining whether your use is fair and for responding to any claims that may arise from your use.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Poster, Equal Opportunity | Color Blind, 1974 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=23 March 2019 |publisher=Smithsonian Institution}}</ref>