Poster, Equal Opportunity | Color Blind, 1974
Designer Ken White nests IBM’s familiar corporate identity within the highly recognizable dot patterns of the Ishihara color blindness test. In this clever context, “color blindness” serves as a powerful signifier for the company’s long-standing commitment to being an inclusive, equal opportunity employer.
This object was
It is credited
Gift of Various Donors.
Our curators have highlighted 2 objects that are related to this one.
Its dimensions are
53.7 × 38.3 cm (21 1/8 × 15 1/16 in.)
Cite this object as
Poster, Equal Opportunity | Color Blind, 1974; USA; screenprint on paper; 53.7 × 38.3 cm (21 1/8 × 15 1/16 in.); Gift of Various Donors; 1981-29-455
This object was previously on display as a part of the exhibition Saturated: The Allure and Science of Color.